A Change of Life

Welcome to my life – or should I say, the change of my life. For over fifty years I considered myself a retailer or a retail consultant, as I ran my store, worked with other stores, and gave workshops and seminars on retailing all across the US and Canada. In…

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CHapter # 1 Lovin’ That Bayou Boy


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  When I was 12 years old my mother took to see Elvis Presley at The Saenger Theater in New Orleans.  I still remember, we sat in the third row and I was mesmerized the entire time. Here was this young man with this gorgeous black hair and beautiful voice…

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The M & M Merchandise and Markdowns


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For many of you this title may sound familiar as it was once one of my favorite market seminars. Sometimes I added another M, and included Marketing to give you a triple workshop. M & M came to mind recently when I was in an independently owned specialty store trying…

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Who Is Your Target Customer?


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As always, when working with a prospective new retailer. I asked “Who will be your target customer?” Amazingly, she looked at me and immediately said, “Everybody!” At first I almost laughed, but when I realized she was serious, I also knew we were in trouble. One of the first mistakes…

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Is OFF-PRICE for You?


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by T.J. Reid   When deciding whether to purchase off-price merchandise for you independently owned specialty store, think of all the ways you can use these items in your inventory. Look at the big picture and decide is there room or reason for this type of goods in you buying plan.…

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How To Survive Renovation Projects


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Retailing In A Road Construction Zone Life is good. The store looks great, inventory is just right, and customers are spending money. As Mr. Rogers would say, “It’s a wonderful day in the neighborhood.” Then it starts – downtown renovation. More business has been lost in the name of progress than…

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Raffles –


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When and How DO I Do It? As retailers do more and more to sponsor and take part in charitable causes and help raise funds for different organizations, one of most profitable and easiest option to consider is a raffle.

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